Needless to say 2012 has been quite a year for The Blue Cell
and its varied interests. The company closes out December with clients in 38
states and territories; we have three international clients; Blue Cell and
Command School TTX contractors participated in five incidents around the
country including the historic wild fires in the west and Hurricane Sandy in
the east. Last month’s blog illustrated changes that are underway with regard
to deployments services from lessons learned this year. As a company we are now
also involved in the future of the emergency management profession with our
volunteer affiliation with Warren Techs Emergency Management Program in
Lakewood, Colorado.
Looking forward to 2013, the following initiatives are
underway. All of the web presences of the Blue Cell, fourteen in total, are
being consolidated and linked through one web portal. Additions to The Blue
Cell web presences will include Calamity City (the tactical side of Chelsea
County USA), Studio BC (our online live training room), The Blue Cell Planning
Forum (an online community for emergency planners to share information) and new
products in the Blue Cell store.
To better serve our growing customer base, a greater
emphasis will be placed on our cellular business model. Today, this concept is
used by both the good guys and the bad guys in the terrorism / anti-terrorism
world. From its inception over three years ago, The Blue Cell, for a variety of
reasons, used this approach in its basic day to day actions. In addition to
operational security and improved specialized effectiveness, the other benefit
that we have experienced is that all clients still have direct access to the
owner. Different cells are then brought to bear on the issue as needed. The
cellular approach also increases overall effectiveness since differing entities
have skill sets that, when combined, enhance the product being delivered. The
ability to customize training, exercises, consulting, technical and even
deployment services is made easier since the vision is shared from the beginning
by a small group. In the event that for any reason a client is not completely
satisfied, the client has only one place to go to get answers and solutions. No
bureaucracy, no rules inhibiting fixing the problem, no excuses, just pure
accountability and renewed customer satisfaction.
I want to thank all of the clients, students, exercise
participants and especially my contractors for another great year, and I can’t wait
to get started in 2013. Merry Christmas and Happy New Year.
